Our team at RightVoter is thrilled to have had our Creative Director, Amanda Biundo, featured in C&E’s Creative Newsletter on February 11, 2021. Read the full interview below!
From the C&E Creative Newsletter on February 11, 2021
A Lane Is Opening for Republican Designers
Amanda Biundo didn’t want to go right into the family business after graduating from New England College in New Hampshire. She used her eye for design to land a job at a print shop, then a newspaper while working with local campaigns on the side. When her father’s consulting shop, RightVoter, was looking to expand, she was ready to take on the role of creative director.
Q: What happens to political design on the right post-President Trump?
Biundo: I think the right tends to be a little bit behind the Democrats in design. But slowly we’re seeing that break away. We’ve been playing with gradients, a lot more sans serif fonts, things are starting to feel younger, fresher than what we used to see. For a client we worked with last cycle who’s from Florida we used a lot of wood backgrounds on her mailers and drew on who she is and where she’s from.
In 2024, you’re going to see candidates try different things and experiment with different looks and feels on their campaigns. I’m really excited to see what the next cycle brings us in terms of design. The more we use social media, the more people are on their phones all the time, the more political graphic design has a chance to make a difference. There’s not enough of it on the Republican side of the aisle. There’s definitely a lane here for new and fresh eyes for Republican designers who are interested in getting involved in politics.
Q: How can new designers break into political?
Biundo: I would suggest they reach out to people they know. Talk to your local candidates, work with your local parties to get yourself known. I know in New Hampshire there are always people looking for help. There’s definitely a lane for them. But you have to like politics. You can get burned out.
Q: Where do you look for design inspiration?
Biundo: You have to look beyond political design to draw inspiration. I look for design everywhere, whether it be on a book cover or a sign out in public, a piece of mail that I get that’s not political, you really have to look everywhere for that inspiration. Trends don’t start in the political world.
And it’s really important for designers to take a step back from their computers once in a while. You’re going to be less productive if you don’t take those breaks. I play a little with my dog, or play some video games. It’s important you stay fresh in this business so you’re giving your clients the best product you can.
