Memo: Facebook Advertising Changes

September 3, 2020

Today, Facebook announced a series of changes in paid advertising on their platform that are categorized as “social issues, elections or politics.” We reached out to our contact at Facebook to ensure we are providing our clients the most pertinent information on how this will impact digital advertising through November 3rd.

Facebook will be restricting the purchasing of new advertisements in the week prior to the November election (October 27th – November 3rd). This means advertisements will need to have gone through their review process and begin serving impressions before October 27th. Advertisements that are placed can be adjusted once serving in this restricted time, however, design and copy will not be able to be altered.

Here is a summary of the changes announced:

No new political advertisements will be accepted starting October 27th through election day.
There will be a forwarding limit through Facebook Messenger on all content limiting to five sends at one time.
More posts will be tagged with information regarding how to vote either by mail or in person.
Informational labels will be attached to posts that suggest one form of voting is more valid than another (i.e. vote by mail, absentee, or in person).
Facebook has partnered with Reuters and the National Election Pool, and if a candidate declares victory on their platform prior to an official declaration from those sources their post will be tagged redirecting to results.

Facebook also owns Instagram so it is important to note that these changes are also implemented on that platform as well.

We as a company are ready to work through these changes with you to make sure there is no impact to messaging. This could be something as simple as adjusting GOTV digital ads to more broadly promote November 3rd opposed to saying “Vote Tomorrow” or “Vote Today.” However, it is worth saying none of this impacts organic traction on the platform, and we will still be able to promote content in an organic form.

Please don’t hesitate to reach out to anyone from the RightVoter team with questions or concerns in regards to this announcement. We are ready and confident we will still be able to push out your digital messages.

Most importantly, let’s win this.

We craft strategies to help you win.

At Ascent Strategic, we devise winning strategies for candidates and political organizations. We'd love to see what we can help you achieve.

More from Ascent Strategic:

Ascent Strategic wins FIVE Reed Awards!

This week, our team is excited to announce that we were awarded FIVE Reed Awards from Campaigns and Elections! We are incredibly proud of the hard work our team members and our clients have put into campaigns all over the nation. Our Reed Awards included:Best Direct...

Ascent Strategic’s Rules for Campaigns

Over our 85 years of cumulative experience as general consultants, we've learned a thing or two about politics. See below for our top 28 rules that all campaigns should follow. Do Your Job As a candidate, only do the things only you can do: a) Ask for help; and b)...

We’re hiring!

We are excited to expand our team and hire a new Operations Coordinator! If you are interested, please send your resume to Lee-Ann Bender at Operations CoordinatorWe are seeking an Operations Coordinator to join our national political...

Awards & Accolades from the 2020 Cycle

Our energetic and diligent team continues to rack up accolades from our work during the 2020 cycle. Recently, it was announced that Ascent Strategic (formerly RightVoter) won 4 Reed Awards from Campaigns and Elections and 2 Pollie Awards from the American Association...