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Linear vs Streaming: How People Actually Watch TV

By Kristen Fisher (Director of Business Development) Every cycle since the dawn of time, when it comes to media spend, has been focused on which channel gets what percentage of the budget. Recently,...

It is About More than Lukewarm Pizza

By Matt Silhacek (Director of Client Fulfillment) They’re out there in the rain, knocking on doors. They’re at their kitchen tables, sealing...

Media Mix Spotlight

By Kristen Fisher (Director of Business Development) Why CTV/OTT + Linear TV Is the Winning Combo for Political Campaigns In today’s fragmented...

Campaign Command Focus, Explained

Campaign Command Focus, Explained By Wes Farno (Director of General Consulting) Running a campaign without a plan is like trying to assemble IKEA...

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