Mike Biundo: Introducing Adam Meldrum
This newsletter is our third piece featuring one of the many trusted partners we work with to help our clients achieve victory on Election Day.
Adam Meldrum, the founder and president of AdVictory, is a guru when it comes to understanding the media landscape and what it means to reach your voters, increase turnout, and deliver a message. We’ve been fortunate to partner with him over the years. He brings a welcome approach and a fresh perspective to our campaigns when he is involved.
I am excited to introduce him as a guest feature in our newsletter this week; please read on, and if you’re interested in being in an upcoming newsletter, please contact us.
Adam Meldrum: The Media Landscape and Your Media Program
Our ability to draw on decades of parallel experience managing political and integrated voter contact programs has benefited our service delivery around efficient media buying/planning more than any other factor.
Political media differs in many ways from brand and corporate marketing. The media landscape has evolved to a place almost counterproductive to how most political campaigns need to reach voters and drive impact through the medium. There is no standard playbook or one-size-fits-all approach.
Instead of being consolidated and uniform, media consumption is more fractured, timelines are tighter, and messaging is less trusted, presenting tremendous campaign challenges. These factors create a less-than-ideal environment for the goals of most political campaigns.
Campaigns need a partner who can succinctly plan, explain, and measure media solutions so they can sync them with other voter contact programs and their internal campaign polling/measurement. Additionally, as the technology grows for measuring media exposure across linear, streaming, and more traditional digital programs, strategists must easily communicate and incorporate that data into ongoing programs.
With all of these factors, the natural pull of most media programs is to overcomplicate them, both from how campaigns function/communicate internally and from the diversity of their goals/objectives within tight and fluid windows.
Our goal is to bring simplicity and consistency to media programs while providing actionable insights that inform ongoing media optimization in concert with other political tactics and strategies.
And in any campaign, none of this happens in a vacuum. It is crucial to remember that creative plays an important role as any factor for driving impact with voters. We strive to be an agency that works well with each and every partner in a campaign as we work toward shared goals and objectives, and we always appreciate the opportunity to collaborate with the talented team at Ascent Strategic.
