Wes Farno: The Official Summer Kick-Off to Campaign Season
Independence Day is here, marking the official summer kick-off to campaign season as races enter the final stretch leading up to November. The thought should be lingering amid BBQs, parades, and other events: is your campaign ready for the final leg of the campaign season?
The time is now to focus on what will be crucial in achieving victory. Your yellow pad should be full of names, and you should be on your second or third round of calls to these individuals. You should be confident in these folks’ support of your campaign.
Furthermore, where are you with your voter outreach efforts? Do you know which doors to knock to reach voters? Your door literature should be written, designed, on its way to you (or in hand), and you should be ready to hit the pavement. How about your mail plan? Early voting in many states starts 30 days before the election (October 6), and depending on how many pieces you want to hit mailboxes with, your plan should be well underway.
Where do your digital and phone efforts stand? Have you gone ahead and gotten your campaign up-to-date with new carrier regulations on SMS/MMS messaging? Are you set up to advertise on platforms like Facebook, including having a disclaimer within the Meta system? What about other forms of digital advertising? Have you considered tactics that your opponent won’t?
Of course, we are ready to help you fill any gaps here at Ascent. These questions can be overwhelming to even the most seasoned of campaigns. Our job is to manage the budget, timeline, strategy, and processes so you can focus on what you do best: talking to your voters. Whether utilizing our award-winning services or top-tier consulting, our expert team is a one-stop shop for all your campaign needs. We’ve executed phone programs, designed, mailed, served impressions across the internet, and consulted on races of all levels.
Reach out to our team to discuss how the Ascent team can help you win this November. You aren’t alone in this, and victory is within reach.
Happy Independence Day! As we celebrate the land of the free, remember to honor the brave who have fought to keep it that way.
As a note, Ascent will be closed July 4-5 in honor of the holiday.
