Media Mix Spotlight

By Kristen Fisher (Director of Business Development) Why CTV/OTT + Linear TV Is the Winning Combo for Political Campaigns In today’s fragmented media world, reaching voters isn’t as simple as buying a few primetime TV spots and calling it a day. People are watching...

Reflections from the AAPC Pollie Awards

By Amanda Biundo (VP of Creative & Marketing) My sunburn is still peeling, and my blisters are still healing, but I can confidently say that my first industry conference was well worth the altitude and the hustle. Last week, I had the opportunity to attend the...

Behind the Design: Crafting the RWC Logo

Behind the Design: Crafting the RWC Logo By Amanda Biundo (VP of Creative and Marketing) Designing the Republican Women’s Caucus logo wasn’t just about making something look good; it was about capturing the energy, purpose, and unapologetic strength behind...

Campaign Command Focus, Explained

Campaign Command Focus, Explained By Wes Farno (Director of General Consulting) Running a campaign without a plan is like trying to assemble IKEA furniture without the instructions, blindfolded, and being chased by a grandma with a frying pan. Yes, it’s that bad....