Behind the Design: Crafting the RWC Logo

Behind the Design: Crafting the RWC Logo By Amanda Biundo (VP of Creative and Marketing) Designing the Republican Women’s Caucus logo wasn’t just about making something look good; it was about capturing the energy, purpose, and unapologetic strength behind...

Campaign Command Focus, Explained

Campaign Command Focus, Explained By Wes Farno (Director of General Consulting) Running a campaign without a plan is like trying to assemble IKEA furniture without the instructions, blindfolded, and being chased by a grandma with a frying pan. Yes, it’s that bad....

Negative Campaigning: Rise Above or Respond?

By Mark Warner (Director of Client Success)Negative campaigning is a common tactic in political campaigns that involves attacking opponents’ weaknesses. While this strategy can provide certain tactical advantages, it can also harm both candidates by potentially...