The Message Republicans are Missing

By Brent Buchanan (CEO of Cygnal)Seventy-six percent of Americans say they’re being careful with money, just getting by, or struggling to make ends meet.Our Cygnal National Voter Trends (NVT) surveys from February and March tell a story the cable news panels...

Designing for the Voter

By Rachel Mecham (Senior Graphic Designer) Every graphic design student enters college with dreams about how their work will one day impact the world. Few imagine that work might one day shape how voters understand a political campaign. Some envision themselves at a...

Linear vs Streaming: How People Actually Watch TV

By Kristen Fisher (Director of Business Development) Every cycle since the dawn of time, when it comes to media spend, has been focused on which channel gets what percentage of the budget. Recently, almost every conversation I’ve been having has been about what needs...

The Republican Realignment

By Mike Biundo (Partner) Look, Donald Trump’s 2024 win wasn’t just another election. It was a realignment. He flipped back Michigan, Pennsylvania, and Wisconsin after they went narrow for Democrats in 2020, sweeping the Rust Belt and grabbing all seven swing states...

Events, My Dear Boy, Events

By Andrew Boucher (Partner) It’s hard to argue with the conventional wisdom that 2026 will be a tough year for Republicans. The House majority is razor-thin, and midterm elections historically swing against first-term Presidents. But from a strategic,...