The Golden Endorsement: President Trump

By Kory Wood (Partner, Ascent Strategic) President Trump’s endorsement remains one of the most influential forces in Republican politics. Across the country, GOP primary voters continue to reward candidates who embrace the America First agenda and earn President...

Respect Your Company Staff: The Ascent Culture

By Derek Dufresne (Partner, Ascent Strategic) “Culture” is one of those words that gets used a lot in our industry, and it can mean a lot of different things depending on where you are. At Ascent Strategic, we’ve never been that interested in...

When the Oval Office Calls

Note from Amanda Biundo, VP of Creative & Marketing, Ascent Strategic: Kathy McGinn has known me since I was an infant, which makes getting to watch her journey as an artist all the more special. She’s not just talented, she’s a storyteller. Kathy has built a name...

The Message Republicans are Missing

By Brent Buchanan (CEO of Cygnal)Seventy-six percent of Americans say they’re being careful with money, just getting by, or struggling to make ends meet.Our Cygnal National Voter Trends (NVT) surveys from February and March tell a story the cable news panels...

Designing for the Voter

By Rachel Mecham (Senior Graphic Designer) Every graphic design student enters college with dreams about how their work will one day impact the world. Few imagine that work might one day shape how voters understand a political campaign. Some envision themselves at a...

Linear vs Streaming: How People Actually Watch TV

By Kristen Fisher (Director of Business Development) Every cycle since the dawn of time, when it comes to media spend, has been focused on which channel gets what percentage of the budget. Recently, almost every conversation I’ve been having has been about what needs...