What Voters See Before They Hear You

By Amanda Biundo (VP of Creative & Marketing) Before a voter reads a word or listens to a sentence, they have already formed a judgment. It happens in the blink of an eye, and research shows people form first impressions in as little as 50 milliseconds. That...

A Wake Up Call on the Economy

By Wes Farno (Director of General Consulting) Economic anxiety now dominates American politics, which was made evident on Tuesday. Across Virginia, New Jersey, California, and New York City, voters put the cost of living, jobs, and financial stability above every...

Reflections on the Path to the 2026 Midterms

By Mike Biundo (Partner) As we approach the 2026 midterms, with the political landscape still buzzing from Trump’s 2024 win, the Ascent Strategic Team is optimistic about Republican momentum while watching key dynamics that could solidify gains. Much will be...

Keys to Successful Ballot Issue Campaigns

By Mark Warner (Director of Client Success) As we approach the upcoming election season, it’s more important than ever to understand the keys to effective ballot issue campaigning. Whether you’re advocating for a local measure, state initiative, or...